Charting the phenomenon of Pandora and capitalising on the growing demand for bespoke, Helen explores why we wear jewellery, exploring the iconography and symbolism of key designs and illustrates how to increase sales by enabling customers to create
Helen shares key insights on the world’s most popular gemstones, together with the myths and legends they have generated. This training module is highly effective in informing and inspiring sales professionals to educate and romance their customers. ENQUIRE
As a qualified diamond grader, Helen reveals how to use emotional intelligence and technical knowledge to engage the audience. She goes beyond the four C’s to elaborate on the importance of the ‘cut’ and how to successfully interact
This coaching covers strategic analysis of range considerations and supply criteria. It also includes in-depth feedback sessions on key sales training requirements, staff motivation and product placements to maximise sales opportunities. ENQUIRE
Helen reveals how to create a 360 degree consumer brand identity, by translating a compelling company vision into the store experience, staff training, buying policy and marketing collateral. She also illustrates how to maximise staff engagement by getting
What made Green + Benz an award-winning brand? This fully interactive talk uses a successful case study to illustrate how to create a distinctive identity in the ubiquitous jewellery retail market. A ‘survival of the fittest’ story with key learnings
Helen explores how to outreach and source sales opportunities by leveraging key connections. Includes advice on managing charity associations, connecting with networking groups/corporate partners and delivering exciting ‘experience-based” opportunities. ENQUIRE
Helen shares her know-how on staging successful PR-able events and private client ‘lock ins’, ‘with specialist advice on preparation, catering, invitations, staff wear, advertising, visual merchandise, and confirmed sales outcome and stock turn results. ENQUIRE
This module looks at how to create a programme of targeted client outreach, including anniversaries, birthdays, new designers and brands, link selling and voucher opportunities. ENQUIRE
Helen’s knowledge-share on creating the ultimate client experience by owning the in-store space and elevating the customer journey to another level. From loyalty schemes to personalised after care packaging, handwritten notes and branded gift wrapping, Helen leaves no
OFFICE ADDRESS:
Ainsworth Jewellers LTD
57-59 Darwen St, Blackburn, Pennine Lancashire, BB2 2BW, United Kingdom
Helen Dimmick is a leading jewellery specialist and historian with over 20 years’ industry experience. She offers jewellery selection, bespoke commissions and expert advice to private individuals, as well as training, consultation and industry speaker services to corporate clients.
Helen Dimmick is a leading jewellery specialist and historian with over 20 years’ industry experience. She offers jewellery selection, bespoke commissions and expert advice to private individuals, as well as training, consultation and industry speaker services to corporate clients.
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Delivery Information
Return and Refunds Policy
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