Helen’s vast experience and knowledge have enabled her to provide expert guidance and consultation services to various sectors of the gems and jewellery industry. Whether it has been providing insights on organisational structure or creating a brand, throughout her career, she has provided her consultancy expertise to various notable brands and organisations. Her expertise lies in branding, marketing, educating, leadership training and achieving sales growth in the gems and jewellery industry.
“If I could describe my experience of working in a team with Helen, the answer would be collaborative. Within our team, we were able to share ideas and concepts freely where we welcomed each other’s input and opinions without judgement or dismissal. I felt as a team, we valued each other and Helen empowered us to strive to be our best by instilling us with confidence and self-belief in our skills and roles. As the leader of our team, Helen was kind and listened to anything, no idea was too small. Helen’s presence within our team has left a fantastic foundation of strong, empowered women to be confident in their decisions without doubt or self-disbelief. Working within Helen’s team allowed for openness, two-way communication and supportive problem solving which encouraged me to identify my own personal and professional development path and fired a new passion within me for my work. I worked with Helen for only a short time, however, being a part of her team has taught me more about myself and improved my confidence more than I have ever experienced in a team before.”
Branding and Marketing
Helen understands the importance of branding and marketing. We live in a digital world where everything is accessible in just a few clicks. Building a brand and ensuring that it reaches the customers it was aimed for can be a daunting task. This is where Helen comes in.
Branding is not just a pretty logo and packaging. A brand is an experience. Her role as a consultant aims at creating an experience for the customers that will be synonymous with the brand’s identity and soul. Creating a brand experience involves not only creating a meaningful narrative but also staff training, store experience, buying policies and marketing collaterals.
The next step after branding is marketing. Her marketing approach is the amalgamation of traditional and modern techniques. She understands that you cannot neglect either one of them or focus on only one entirely. It is the combination of these two that achieves successful marketing. She focuses on making sure that the brand gets attention from the relevant audience.
Leadership Training and Management
Helen has also guided leadership training. Her advisory on leadership takes into consideration everything from empowering individual performance to retail management. She believes that only when one is empowered can they enthusiastically contribute. Just like it takes a village to raise a child, it is also the collective efforts of everyone involved in the team to carry out a successful sale.
She emphasises on staff training under her course of leadership guidance. The morale of employee facilitates innovation. Collaboration and communication are the keys to ensure the smooth functioning of any organisation. She has rendered her expertise for the same at The Assay Office.
Management is a vital step in each company no matter the scale. Helen coaches interviewing, time management, effective delegation, establishing core values and creating staff loyalty. Her approach is practical and compassionate.
Helen provides consultation on business growth. Her work experience is credible and has achieved her many awards and accolades in the process. Her time at Green + Benz is a testimony to it. During her time at Green + Benz, she focused on staff development and on providing an exceptional retail experience. She gave significance to the presence of social media and achieved exceptional sales online and offline.
Her role as an interim business leader for the Company of Master Jewellers (CMJ) in 2019 is another testimonial to her prolific career. She implemented management changes that were aimed toward strategic growth. Helen is a strong advocate for inspirational leadership. She believes in empowering others. It is through inspirational leadership that we can motivate and boost morale. Her strong sense of business acumen provided for practical solutions and business growth.
“When Helen joined the CMJ, she quickly assessed the situation and very soon I felt valued, that my opinion was listened to and it was like a grey cloud had lifted. She gave me the free rein to do what I do best, whilst providing mentoring in a calm professional way. I cannot thank her enough for making me regain my confidence and self-worth, Helen is a truly inspirational professional.”
Many challenges come along in retail management. Helen’s coaching aims to provide viable solutions for difficult times. How do you cut costs without impacting your sales majorly? How do you deal with depressed consumer demand? What are the personal challenges that your team is facing? How do you get back to work? How do you create a meaningful story? She guides all these hurdles and more.
Diamond and Colour stone Expertise
Helen’s role as a gemologist and diamond grader has enabled her to further provide her expertise. Her work as a gemologist at Chelsea Rocks has been supportive in educating customers on lab-grown diamonds. There is a lot of misconception about lab-grown diamonds in the market. Her role helps in educating the customers about it with precise information.
Jewellery Expertise and Training
She provides jewellery training intending to achieve sales growth. She connects her technical knowledge of diamonds and gemstones with the romance associated with it. She emphasises the symbolism and meaning behind the jewellery. She provides insights on how to find the perfect match of jewellery for your customer. No gemstone or diamond is alike. Finding the perfect piece for the right customer is a challenge. Her training provides methodical steps on how to approach sourcing the right piece of jewellery as well as undertaking bespoke commissions.
Helen’s experience of 20 years is a testimony in itself to her knowledge and expertise. Nothing brings her more joy than being able to guide her peers of the gems and jewellery industry. She aims to not only provide them with viable solutions but also empower everyone involved in the process.