A little history
Platinum has been used commercially for jewellery from the late nineteenth century and is the rarest precious metal. The most expensive of the precious metals its superior strength is often a feature of choice for a couple’s meaningful wedding ring.
Contained in meteorites that first impacted the earth over 2 billion years ago, more ‘recently’ in 1780 King XVI of France declared it “the only metal fit for kings’. In fact fifteen years later it was used as the metal of choice for the metric system of weights and measures due to its durability.
The royal connection continued early in the 1900’s when Cartier was the first jewellers to successfully create platinum jewellery using it to enhance the brilliance of diamonds. When in 1967 Elvis and Priscilla exchanged platinum wedding rings the romance and popularity grew over the next decades
Purity – Platinum jewellery is mostly 95% pure. It’s natural white lustre helps to reflect the brilliance of diamonds. Platinum does not fade or tarnish
Rare – The greater the rarity the greater the value – and cost. If all the platinum ever mined were poured into an Olympic swimming pool, it would only just reach your ankles. By comparison, the world’s gold would fill three pools.
Eternal – The density of platinum makes it more durable than other jewellery metals. It does not change shape or wear aware, ensuring a strong and stable setting for diamonds and gemstones
Platinum’s rarity is combined with its high demand, not just for jewellery but in medicine, computers and industry. Only 20% of the production of platinum is destined for the jewellery industry as it malleability, purity, strength and non-corrosive nature it used commercially. This under normal economic circumstances, drives higher prices than other precious metals.