It is with these values in mind I showcase the PureJewels by Bhanji Gokaldas collection on my website. It fulfils my desire to bring East and West together, PureJewels is a British brand owned by Jayant Raniga and eight generations of his family with deep eastern roots honour its heritage and journey from India to England – via Africa – for over five generations of one family.
I firmly believe that a brand more often than not is a representation of the ideologies a person holds. A brand after all is an extension of themselves. Jayant’s brand PureJewels is truly a reflection of his lively and warm personality.
PureJewels is renowned for its beautiful, elaborate and finely detailed 22ct gold jewellery. Ultra-pure, the gold’s comforting weight, coupled with varied colour tones, makes it a gift for the talented designers and craftspeople who are creating the most incredible, innovative and intricate pieces. From classic, ‘everyday’ foxtail chains and wedding bands, to stunning, highly elaborate bridal set this is my own curated collection for everyday wear and occasion wear. The range of fine jewellery contains pieces embellished with diamonds and various colour stones. The autumn-inspired hues of 22Ct jewellery are sure to compliment your skin tone and even personality.
In my role I am drawn to aspects of craftsmanship, PureJewels uses traditional craft as well as modern day manufacturing techniques to create exquisite pieces. The best way to describe a piece by PureJewels would be to say “Own a piece of craftsmanship”. Each piece undergoes extreme quality check to deliver nothing but the best. Sometimes you come across inspiring collaborations and sometimes across wonderful friends. I am lucky to have found both in Jayant and PureJewels.