Her first online session, entitled “#RainbowGems – Campaigns to run as a community”, was live 11 a.m. on Monday 6th April 2020.
It offers guidance for a national social media campaign to engage with the jewellery customer.
Helen is the former interim Managing Director of the Company of Master Jewellers. She began her career as an auction house jewellery specialist, moving to Bentley and Skinner before progressing to a key management role at Tiffany & Co. Helen also took over the award-winning high-street brand Green & Benz before becoming a consultant in 2018.
A fully integrated programme of weekly gemstones, sales, leadership and marketing themes will be announced as part of the online training programme.
Helen says, “I’m hugely excited to offer some practical and meaningful solutions to empower jewellery industry colleagues, moreover, provide hope and support to those we know are struggling with direction and strategies at this time.
“This initial campaign launch will actively generate strategic and practical content that everyone can get involved with and a plan to enhance appreciation and understanding of the role of jewellery at this time.” Helen hopes that these initiatives will help businesses to “survive and thrive” through uncertain times.