Selling Jewellery

In jewellery retailing, the left hand doesn’t always know what the right hand is wearing. I think it’s time to change all that

As a true jewellery expert, Helen’s client management style is personal and bespoke, using her exceptional EQ to build a true understanding of customer needs and match every person with the perfect piece of jewellery, whatever the occasion.

Her approach to jewellery retailing is equally pioneering. Her presentations include:

Consultative Selling

A skills-based jewellery retail selling course applicable to all levels of experience, focusing on utilising individual attributes to facilitate buy-in and confidence and how to maximise every sales opportunity to generate repeat business and create clients for life.


Coaching for Performance

A follow-on to the skills-based learning on the Consultative Selling course, designed to create in-house coaches, by improving customer service, increasing productivity and performance and accelerating learning throughout the business.


Luxury Selling

Jewellery and watch retailers sell nothing that anybody needs but everything we might want. This course explores how to convert the fantasy of owing a diamond to the reality of a significant purchase, transforming the ‘high street’ into a ‘luxury’ experience.


Bespoke Jewellery Design and Remodelling

Focusing on the history, symbolism, emotion and meaning of jewellery, Helen reveals how to find the perfect match for every customer, for every occasion. She also reveals how to use the store environment to best advantage and replicate the customer experience online.


Maximising the Bridal Market

Focuses on keeping a customer for life from engagement to wedding to bridal jewellery, eternity rings and beyond, by using all the retail tools at our disposal, personalising every touch and optimising the romance of the occasion.


Customer Service Strategy

Helen’s knowledge-share on creating the ultimate client experience by owning the in-store space and elevating the customer journey to another level. From loyalty schemes to personalised after care packaging, handwritten notes and branded gift wrapping, Helen leaves no gemstone unturned.


Achieving Sales Growth

This module looks at how to create a programme of targeted client outreach, including anniversaries, birthdays, new designers and brands, link selling and voucher opportunities.


In-store Event Management

Helen shares her know-how on staging successful PR-able events and private client ‘lock ins’, ‘with specialist advice on preparation, catering, invitations, staff wear, advertising, visual merchandise, and confirmed sales outcome and stock turn results.


An Out of Store Experience – Events + Connecting

Helen explores how to outreach and source sales opportunities by leveraging key connections. Includes advice on managing charity associations, connecting with networking groups/corporate partners and delivering exciting ‘experience-based” opportunities.

helen dimmick

07939 047056