Helen’s approach to selling jewellery is bespoke and personal. She first understands what the customer wants and then finds the right piece for them. While having knowledge about gems and jewellery is important, navigating the process from understanding what your customer wants to deliver a piece that they will love can be tough. It is important to convey what the piece represents. This is where Helen comes in. She has designed training modules that help you to navigate the process of selling jewellery.
As part of her consultancy services, she provides training modules on :
1. Compelling Storytelling
2. The Facts and Fantasies of Gemstones
3. Insight is a Girl’s Best Friend – Diamond and People Expertise
4. Maximising Supplier Opportunities
5. Marketing and Branding
6. Retail Insights – Differentiation
7. An Out of Store Experience – Events + Connecting
8. In- Store Event Management
9. Achieving Sales Growth
10. Customer Service Strategy
11. Maximising the Bridal Market
12. Bespoke Jewelry Design and Remodelling
13. Luxury Selling
14. Consultative Selling
The aim of these modules is to provide insights on how to understand customer needs and match every person with the perfect piece of jewellery whatever the occasion.
While it is important to understand the technical aspect of jewellery, it is also important to understand the historical context behind it. Jewellery is constantly evolving. Why do we wear jewellery? What is the symbolism behind it? How do you help this knowledge and help create customers their own story? Helen covers the answers to all these questions. Her technical knowledge and being a diamond grader enables her to provide guidance on the 4Cs – cut, clarity, colour and carat of a diamond.
She focuses on achieving sales growth by introducing various programs and implementing structural changes. She guides on how to improve staff motivation, sales training, and product placements. Her thinking process is comprehensive and she takes into consideration several contingency plans that must be in place in any company to tackle stagnant periods of demand. She explores how to leverage key connections and network. She provides insights on how to deliver events that can have maximum impact by advising on everything from the preparation of the event to visual merchandise to staff wear.
Helen’s expertise also lies in creating a meaningful experience for the customer. Luxury is not just an emotion associated with an object. Luxury is an experience. She shares knowledge on how to elevate customer journey. Even if something is as small as having handwritten notes or as prominent as loyalty scheme programs, they make a difference. She explores how to convert the fantasy of owning a diamond to the reality of a significant purchase of one. She believes in creating a meaningful experience not only in-store but also online.
She provides valuable insights into bridal markets and bespoke jewellery. Jewellery is a sentimental object no matter how big or small the occasion. Sourcing a piece that does justice to the person’s sentiments and the story is challenging but the joy of it is equally worth it.
She believes that understanding various aspects of selling jewellery not only help make remarkable sales but develop a lasting relationship and provide a memorable piece of jewellery to the customer.