Helen understands the importance of branding and marketing. We live in a digital world where everything is accessible in just a few clicks. Building a brand and ensuring that it reaches target customers can be a daunting task. This is where Helen comes in.
Branding is more than just a pretty logo and packaging. A brand is an experience. Helen’s role as a consultant aims to create an experience for the customer that will be synonymous with the brand’s identity and soul. Creating a great brand experience involves not only creating a meaningful narrative, but also staff training, store experience, buying policies and marketing collaterals.
The next step after branding is marketing. Helen’s marketing approach is the amalgamation of traditional and modern techniques. She understands that you cannot neglect either one – it’s the combination of these two that achieves successful marketing. Helen’s training focuses on making sure that your brand gets attention from your relevant audience to turn interest into sales.