Consultancy and Training Courses
Helen provides expert guidance and consultation services within the jewellery industry, ranging from retail management, jewellery selling and leadership training to brand, marketing and business advice.
Diamond and Coloured Gemstone Expertise
Combining her technical knowledge of diamonds and gemstones with their associated romance, she understands the symbolism and meaning behind gems and jewellery. As a qualified gemmologist and diamond grader, Helen has been able to extend her consultancy skills further. For instance, she has supported retailer Chelsea Rocks through educating its customers – and the industry in general – on laboratory-grown diamonds. With many misconceptions in the market about lab-grown diamonds, Helen provides much-needed accurate and balanced information.
Jewellery Courses and Training
Helen provides jewellery training with the aim of achieving sales growth. She passes on insights into how to find the perfect jewellery match for your customer – and given that no gemstone or diamond is alike, this can be a challenge! Helen’s training provides methodical steps on how to approach sourcing the right piece of jewellery, as well as undertaking bespoke commissions.
Leadership Training
Helen also provides leadership training; on everything from empowering individual performance to retail management. Her leadership course places great emphasis on staff training, and the understanding that the morale of employees facilitates innovation and it’s the collective efforts of everyone involved in a team that results in a successful sale. She believes that collaboration and communication are the keys to ensure the smooth functioning of any organisation and has applied that ethos to great effect at Sheffield Assay Office, where she is also a Guardian.
Management is a vital step in each company no matter the scale. Helen coaches on interviewing, time management, effective delegation, establishing core values and creating staff loyalty. Her approach is practical and compassionate.
Retail Management Training
Many challenges present themselves in retail management. Helen’s coaching aims to provide viable solutions for difficult times. How do you cut costs without impacting your sales majorly? How do you deal with depressed consumer demand? What are the personal challenges that your team is facing? How do you get back to work? How do you create a meaningful story? Helen’s course guides over all these hurdles and more.
BUSINESS GROWTH CONSULTATION
Helen’s career has seen her win numerous awards and accolades. While at the helm of Green + Benz her focus was clearly on staff development, as well as offering an exceptional retail experience. She also placed great importance on the use of social media and achieved exceptional sales online and offline.
Helen’s role as an interim business leader for the Company of Master Jewellers (CMJ) in 2019 is further testament to her industry standing. While in the position she implemented management changes that were aimed toward strategic growth. Helen is a strong advocate for inspirational leadership – she believes in empowering others and that it is through inspirational leadership that we can motivate and boost morale. Her strong sense of business acumen leads to practical solutions and business growth.
Branding and Marketing
Helen understands the importance of branding and marketing. We live in a digital world where everything is accessible in just a few clicks. Building a brand and ensuring that it reaches target customers can be a daunting task. This is where Helen comes in.
Branding is more than just a pretty logo and packaging. A brand is an experience. Helen’s role as a consultant aims to create an experience for the customer that will be synonymous with the brand’s identity and soul. Creating a great brand experience involves not only creating a meaningful narrative, but also staff training, store experience, buying policies and marketing collaterals.
The next step after branding is marketing. Helen’s marketing approach is the amalgamation of traditional and modern techniques. She understands that you cannot neglect either one – it’s the combination of these two that achieves successful marketing. Helen’s training focuses on making sure that your brand gets attention from your relevant audience to turn interest into sales.
EXPERIENCE AND EDUCATION, EXPERTLY SHARED
Helen’s experience of over twenty years is a testimony in itself to her knowledge and skill. Nothing brings her more satisfaction than being able to guide and support her peers in the gem and jewellery industry. She aims to not only provide clients with viable solutions but also empower everyone involved in the process.
Helen delights in sharing her expertise through consultancy, talks, training or courses. She is also available for TV appearances – her most recent being Gok Wan’s show Bling, airing on ITV in autumn 2021.
Kind words from happy clients
“Be it small intimate gatherings or large presentations, Helen has the ability to craft an event that is informative, amusing, intelligent and enlightening. Her professional and totally engaging style captures audiences at every level. She has a unique skill set that blends years of experience and knowledge with creative and confident storytelling.”
Jill White, Andy Hanselman Consulting
“Helen’s presence within our team has left a fantastic foundation of strong, empowered women to be confident in their decisions. Working within Helen’s team allowed for openness, two-way communication and supportive problem solving which encouraged me to identify my own development path and fired a new passion within me for my work.”
LAUREN SCATTERGOOD, COMPANY OF MASTER JEWELLERS
“Helen has given me on-point business analysis and crucially, actionable insight. She has been the key to unlocking my potential, assisting me with creative concepts, industry networking and effective sales and marketing strategies.”
Joanna Park-Tonks, Chelsea Rocks
“Helen Dimmick brings glamour, gravitas and professionalism in abundance to our client consultations. Having Helen on board offers our clients an independent viewpoint from one of the UK’s most recognised gemmologists.”
Sanjay Pattni, Mayfair Jewellers
“Helen is a caring, compassionate leader who succeeds in creating a positive working environment. She believes in looking after her staff and in turn, they care about working hard for her to promote a successful business. Helen’s enthusiasm inspires others.”
Helen Hughes, Green + Benz
“When my husband died and I inherited the business I was struggling to make it work.
Helen really revived the business with new branding, staff training, stock assessment but most of all a positive frame of mind to help me get things under control.”
Åsa Cupitt, Cupitt Jewellery
“When Helen joined the CMJ, she quickly assessed the situation and very soon I felt valued, that my opinion was listened to and it was like a grey cloud had lifted. She gave me the free rein to do what I do best, whilst providing mentoring in a calm professional way. I cannot thank her enough for making me regain my confidence – Helen is a truly inspirational professional.”
Sally Ashdown-Phillips, CMJ
Diamond and Coloured Gemstone Expertise
Combining her technical knowledge of diamonds and gemstones with their associated romance, she understands the symbolism and meaning behind gems and jewellery. As a qualified gemmologist and diamond grader, Helen has been able to extend her consultancy skills further. For instance, she has supported retailer Chelsea Rocks through educating its customers – and the industry in general – on laboratory-grown diamonds. With many misconceptions in the market about lab-grown diamonds, Helen provides much-needed accurate and balanced information.
Jewellery Courses and Training
Helen provides jewellery training with the aim of achieving sales growth. She passes on insights into how to find the perfect jewellery match for your customer – and given that no gemstone or diamond is alike, this can be a challenge! Helen’s training provides methodical steps on how to approach sourcing the right piece of jewellery, as well as undertaking bespoke commissions.
Leadership Training
Helen also provides leadership training; on everything from empowering individual performance to retail management. Her leadership course places great emphasis on staff training, and the understanding that the morale of employees facilitates innovation and it’s the collective efforts of everyone involved in a team that results in a successful sale. She believes that collaboration and communication are the keys to ensure the smooth functioning of any organisation and has applied that ethos to great effect at Sheffield Assay Office, where she is also a Guardian.
Management is a vital step in each company no matter the scale. Helen coaches on interviewing, time management, effective delegation, establishing core values and creating staff loyalty. Her approach is practical and compassionate.
Retail Management Training
Many challenges present themselves in retail management. Helen’s coaching aims to provide viable solutions for difficult times. How do you cut costs without impacting your sales majorly? How do you deal with depressed consumer demand? What are the personal challenges that your team is facing? How do you get back to work? How do you create a meaningful story? Helen’s course guides over all these hurdles and more.
BUSINESS GROWTH CONSULTATION
Helen’s career has seen her win numerous awards and accolades. While at the helm of Green + Benz her focus was clearly on staff development, as well as offering an exceptional retail experience. She also placed great importance on the use of social media and achieved exceptional sales online and offline.
Helen’s role as an interim business leader for the Company of Master Jewellers (CMJ) in 2019 is further testament to her industry standing. While in the position she implemented management changes that were aimed toward strategic growth. Helen is a strong advocate for inspirational leadership – she believes in empowering others and that it is through inspirational leadership that we can motivate and boost morale. Her strong sense of business acumen leads to practical solutions and business growth.
Branding and Marketing
Helen understands the importance of branding and marketing. We live in a digital world where everything is accessible in just a few clicks. Building a brand and ensuring that it reaches target customers can be a daunting task. This is where Helen comes in.
Branding is more than just a pretty logo and packaging. A brand is an experience. Helen’s role as a consultant aims to create an experience for the customer that will be synonymous with the brand’s identity and soul. Creating a great brand experience involves not only creating a meaningful narrative, but also staff training, store experience, buying policies and marketing collaterals.
The next step after branding is marketing. Helen’s marketing approach is the amalgamation of traditional and modern techniques. She understands that you cannot neglect either one – it’s the combination of these two that achieves successful marketing. Helen’s training focuses on making sure that your brand gets attention from your relevant audience to turn interest into sales.
EXPERIENCE AND EDUCATION, EXPERTLY SHARED
Helen’s experience of over twenty years is a testimony in itself to her knowledge and skill. Nothing brings her more satisfaction than being able to guide and support her peers in the gem and jewellery industry. She aims to not only provide clients with viable solutions but also empower everyone involved in the process.
Helen delights in sharing her expertise through consultancy, talks, training or courses. She is also available for TV appearances – her most recent being Gok Wan’s show Bling, airing on ITV in autumn 2021.
Kind words from happy clients
“Be it small intimate gatherings or large presentations, Helen has the ability to craft an event that is informative, amusing, intelligent and enlightening. Her professional and totally engaging style captures audiences at every level. She has a unique skill set that blends years of experience and knowledge with creative and confident storytelling.”
Jill White, Andy Hanselman Consulting
“Helen’s presence within our team has left a fantastic foundation of strong, empowered women to be confident in their decisions. Working within Helen’s team allowed for openness, two-way communication and supportive problem solving which encouraged me to identify my own development path and fired a new passion within me for my work.”
LAUREN SCATTERGOOD, COMPANY OF MASTER JEWELLERS
“Helen has given me on-point business analysis and crucially, actionable insight. She has been the key to unlocking my potential, assisting me with creative concepts, industry networking and effective sales and marketing strategies.”
Joanna Park-Tonks, Chelsea Rocks
“Helen Dimmick brings glamour, gravitas and professionalism in abundance to our client consultations. Having Helen on board offers our clients an independent viewpoint from one of the UK’s most recognised gemmologists.”
Sanjay Pattni, Mayfair Jewellers
“Helen is a caring, compassionate leader who succeeds in creating a positive working environment. She believes in looking after her staff and in turn, they care about working hard for her to promote a successful business. Helen’s enthusiasm inspires others.”
Helen Hughes, Green + Benz
“When my husband died and I inherited the business I was struggling to make it work.
Helen really revived the business with new branding, staff training, stock assessment but most of all a positive frame of mind to help me get things under control.”
Åsa Cupitt, Cupitt Jewellery
“When Helen joined the CMJ, she quickly assessed the situation and very soon I felt valued, that my opinion was listened to and it was like a grey cloud had lifted. She gave me the free rein to do what I do best, whilst providing mentoring in a calm professional way. I cannot thank her enough for making me regain my confidence – Helen is a truly inspirational professional.”
